Visual Merchandising
Transcendence in collaboration with Selfridges
Project manager for a group project in collaboration with Selfridges that involved creating a creative direction report and visual merchandising strategy for the ‘Summer Awakening’ brief set by Selfridges. Carried out extensive research that led to the development of three key drivers. Further research and ideation resulted in the visual concept, strategy and art direction. Responsible for designing the final installation ‘Transcendence’ which incorporated ethereal fabrics, vivid colours, and surreal visuals. Selected to present final concept to Selfridges before being chosen to have installation built in store.
Research
Key Drivers
Visual Direction
Final Installation
The final installation encapsulates the visual narrative of ‘Transcendence’ through its materiality, colour and movement. Transcendence was selected by the Creative Presentation team at Selfridges to be installed in the Birmingham store due to its alignment with the brief set. Worked with Selfridges to bring the concept to life, which was in the Birmingham store for two months.