Superdry x Mahalia S/S 22 Streetwear Collection

Produced a range plan for Superdry’s womenswear department as part of a live industry project. Researched the consumer, key shapes and best sellers, and conducted a comp shop that then informed the decision to create a sustainability-focused streetwear collaboration with music artist Mahalia. The trend ‘Protective Wellness’ formulated during the Trend Forecasting module informed the direction of the range, which was then designed through drawing CADs on Adobe Illustrator. Catwalk, social media and streetstyle research was also used to inform the design of the collection. Considered innovative sustainable solutions, colour, print and fabric and created a merchandising plan and two critical paths.