Protective Wellness

Developed a manual for the future and trends manifesto through capturing the Zeitgeist. Investigated external factors using the PESTLE model and desk and field research. Analysed the resulting research to formulate the trend ‘Protective Wellness’, analyse its’ emergence across different sectors and to identify the appropriate tribe. Protective Wellness encapsulates the desire for holistic serenity in a chaotic world in the wake of the Covid-19 pandemic. Translated this trend to the youth fashion market in the trends manifesto, considering colour palette, materials and sustainability.