Marketing and PR
#InvisibleNotImaginary in collaboration with Gymshark
Developed a marketing and PR campaign based upon EDI (equality, diversity and inclusivity) as part of a live project with Gymshark. Produced a campaign titled ‘#InvisisbleNotImaginary’ based on raising awareness on the effects of chronic pain. Developed a comprehensive strategy document where various marketing and PR theories were implemented including a SWOT analysis and AIDA, before producing creative outcomes on software such as Cinema 4D, Adobe Illustrator and Adobe Photoshop. Selected to present the final campaign at Gymshark HQ.
Marketing Strategy
Marketing Outcomes
Interactive bus stop
Online advert
PR Strategy
PR Outcomes
Brand activation
Virtual pain relief experience
Gymshark Presentation
Selected to present the campaign at the Gymshark HQ and awarded joint best campaign along with another student.
