AECORA by Nanushka

Developed a brand extension for Nanushka titled ‘AECORA’. The concept focused on ocean-conscious fashion, aiming to encourage more intentional consumption using evolving digital twins. Produced a business plan that considered the concept’s vision and USP, the consumer tribes entitled ‘Purposive Protectors’ and ‘Neo-phygital Embracers’, the target market and competitors, concept detail and costs, marketing and PR strategy and cash flow forecast. Developed creative outcomes to illustrate the concept including a range plan containing CADs and digital garments, branding and marketing book, digital renders and an app prototype made on Adobe XD.